Dreamers Get a Box Full of Sleep

FORT BRAGG, Calif., March 15, 2016

In 1996, Dave Turner had just patented an idea for a hospital bed that was going to change the way people slept, rested, and healed forever. But he had two problems: the first was that he had just relocated to Fort Bragg—a little town in Northern California on the Mendocino Coast, hours away from any urban hub. The second was that he was the stay-at-home dad for four kids—effectively ruling out long business trips to trade shows. Hungry to gain traction, Dave decided to take a chance on another revolutionary idea: the World Wide Web. He taught himself how to build a website, and then waited for the calls to come in. And they did. But not for hospital beds.

“The first call was from Germany. A man wanted a waterbed and wondered if I could ship it to him, and I thought, ‘why not?'” So while every other business of the 90’s was trying to think outside the box, Dave began to figure out how he could adapt his business to fit inside the box.

Twenty years later, Dave’s ingenious FloBed Latex Mattress is so unique that UPS published a case study: “Fitting a Bed in a Box.” And the World Wide Web has done the business well: over $2 million yearly in sales come from FloBeds.com. Even though they are shipped all over the world, every single FloBed remains handcrafted in Fort Bragg, California, where Dave’s “dream team” works to make sure every customer’s mattress is “Just Right“. Specializing in customization, FloBeds come with personalized levels of firmness for each side of the bed. And the “Goldilocks Guarantee” means that your bed will always be just right—if you need to adjust your firmness, just give the dream team a call.

FloBeds uses natural Talalay latex, the best material for conforming to and supporting the human body. Their best-selling latex mattress is completely natural, using no harmful chemicals—so you can rest easy.

The best bed for dreamers. For thinking outside and inside the box. Dreamt up, drawn up, crafted, shipped and adjusted from Fort Bragg, California—where the redwoods meet the Pacific Ocean (oops, a little Fort Bragg Mayor Dave slipped in).